Franchise Radio Show 143 “Digital Marketing In The Franchise Space” with Mike Van Der Heijden
Mike van der Heijden is a 18-year veteran of the digital marketing space (specialising in search engine optimisation) and is the founder of Visibility Holdings Group, which operates a number of digital marketing agencies that specialise in search engine optimisation, including Melbourne SEO Services and Portal Ventures.
Brian Keen asked Mike how is Digital Marketing different from Franchise compared to other business conventions.
According to Mike, when your franchise business is located in different places, marketing strategies change prior to the market. With the help of Digital Marketing, it reaches a wider range of target markets.
He also tackles different challenges in being consistent. Consistent in dealing with lead generation management, client management, and data management using Digital Marketing.